Critique # 1

Commercial Critique - how fun!

Pick any commercial from the past three years (no later) and apply some of the concepts we have discussed in class. Look at Monroe's Motivated Sequence and illustrate how the commercial does or does not fulfill each stage. Remember when you created a commercial in groups? You had to gain attention, establish a need, provide a solution for that need, create satisfaction, visualize the outcome of your solution and call the audience to action. You can identify each of these steps in the commercial, if the commercial lacks a step determine why or why not it negatively effects the message or provide an idea that they could have used to fulfill said step. You may also chose to apply Toulmin's model to the commercial and determine the claim/ground/warrant/etc.

Aside from analyzing the artifact using concepts discussed in class, you must also include a brief description of the commercial (this should be your introduction) and lastly, include your personal opinion on the commercial (this should be your conclusion), was it effective? yes or no, why or why not? How would you change it? Did you think it included fallacies? Do you think it was discriminatory? and so on.

An A paper will look beyond what they want you to see and see what others overlook - LOOK there!

The paper will be 2 - 3 pages double spaced, 12 point font, 1" margins, MLA or APA format for citations.

Due on Wednesday , Feb. 23 at Midnight emailed to: Stamayo@calstatela.edu NO late papers

If you have questions - email me.